Damn! This (Lil) Green Patch thing has nearly 5.5 million monthly active users. (Making it among the very most popular Facebook apps.) What’s more, all those virtual plants have raised nearly $55,000 for the Nature Conservancy’s Adopt An Acre program.
Created by David King and Ashish Dixit, (Lil) Green Patch cleverly leverages roleplaying game mechanics for ecological good.
A standard reality game.
