
After a recent discussion with an agent, I’ve been thinking really hard about the narrative arc of Inventing Green. Connecting a bunch of different types of people, technologies, and eras takes time and effort, it turns out. Particularly if at the end of the story, I want to give you something beyond a few dozen amazing anecdotes about the green tech of the past.
I’ve been kicking around a ton of ideas about how to tell this story — and what the takeaways will be. First, I said to myself, “Why am I interested in green tech, not green?” The answer is that “tech” is about progress, disruptive progress, often, but that works within the framework of a society. It’s end point is not (necessarily) a change in consciousness, but an industrial-technological change. In the simplest terms, the apotheosis for green tech is Google’s useful formulation, RE < C, Renewable Energy less expensive than Coal.
That’s important because while the public consciousness can and sure has changed over the last several thousand millenia, I’m not sure I can make the argument that the change in social consciousness precedes technological change. And the history of people trying to direct the public will away from consumption is pretty abysmal.
So, then I started thinking that my green tech story stems from tech. And tech stems from Silicon Valley and the ecosystem of capital and resources that’s developed.
The interesting thing about all the people making the jump from information technology to green technology is that the products in both cases couldn’t be more different. Electrical energy is the most commodity of commodities. It is exactly the same everywhere you plug into an outlet and 99.9% of Americans use it. You’re trying to make a direct replacement of one electrical energy with the same electrical energy just with a different, cleaner backstory. What a challenge! There is no differentiation possible; in fact, any differentiation would be a bad thing because people could not be more used to the awesome simplicity of the electrical outlet.
So what do you do? Well: RE < C. It becomes a cost game. That’s interesting because renewable energy technologies have improved substantially through the years. Some say that the cost of wind power from 1980 to 1990 dropped by 80 percent. It certainly fell from Palmer Putnam’s turbine or Marcellus Jacobs turbines before that. But here’s the problem: those cost drops have been outpaced by fossil fuel efficiency increases. In RE < C, the C hasn’t stayed constant. In fact, despite the inefficiencies and waste that remains, the C-folks have done a remarkable job increasing the efficiency of their means of converting C into KWh.
One historian shows that the maximum power output of a steam turbine skyrocketing from 4 kilowatts in 1885 to 5000 kilowatts in 1910. Try keeping pace with a 1000-fold increase in the total power availability. While wind and solar could do it now, they sure as hell couldn’t do it then. Meanwhile, the amount of steam consumption (directly related to the amount of coal you needed to burn) per kilowatt hour dropped from 200 to 13.2 pounds.

As laid out in a 1918 letter to the New York Times, check out the following numbers for the pounds of coal it was necessary to burn to get one horsepower (1 horsepower is about 3/4 of a kilowatt):
Twenty years ago [1898] a consumption of ten pounds of coal per horse power was not considered excessive; to-day the average will be between five and six pounds, and in the best plants about two and one-half pounds. It is anticipated that… [new] engines are capable of producing one horse power for each pound of coal burned.
In 1933, an economist estimated that on average, throughout the world, 4 pounds of coal were necessary to generate one horsepower-hour of work. (He used that to compute the daily work output of the world per day, which is kind of awesome, so I reproduced that chart to the right.)
Nowadays, a pound of coal produces about a kilowatt-hour of electricity, about 1.35 horsepower-hours. In 1885, when fossil fuel power plants took dozens of pounds of coal to make a few horsepower, all kinds of people were working on solar and wind machines — because they were damn near competitive with the wonky early steam turbines and engines. But improvements in the thermal efficiency of steam plants drove down the cost of power below what the working renewable technologies of the day could compete with. By deriving more power from the same amount of fuel, fossil fuel electricity generators could offset almost any increase in the cost of fossil fuel, keeping their technology cheaper than renewable alternatives.
A hundred years later, though, that type of efficiency increase had leveled off. As a Power Engineering article stated back in 2002, “In the 20th century, steam turbines became the most powerful electric power generators available, accounting for more than 50 percent of the world’s installed power generation capacity. However, many people, even some power engineering professionals, had come to view steam turbines as a mature technology that would not experience any remarkable achievements in the near future. Indeed, by the late 1980s, the thermal efficiency of new steam turbines had practically stabilized.”
The same article, however, goes on to note that turbine efficiencies might be increasing again because of “new heat-resistant high-chromium-percentage ferritic-class steels” and better “steam path design.” Still, these gains seem likely to be incremental — and certainly nothing like the massive drops in the cost of wind and solar power.
But Vaclav Smil, one of the world’s primary energy analysts, has a nice chart in his Energy at the Crossroads, showing that despite the hopes of industry analyst types, the average efficiency of US generation, after huge increases from 1900-1960, has been stagnant since the early 1960s. He also points out that the average energy content of coal pulled out of the ground is dropping because we’re using lower-quality seams.
Which raises the question, and I don’t have answer to this yet: when was the exact moment when renewable energy started getting cheaper faster than traditional sources were getting cheaper on a kilowatt-hour basis?
The likeliest place to look, it would seem, would be during the 70s energy crisis when coal prices skyrocketed, as seen in the chart below, which the Energy Information Administration adjusted for inflation. My guess is, too, that the rising price led to some increases in efficiency in the burning of coal. The price came back down, so that in 1997, you see the cost of coal right back down where it was pre-70s. This is another tough thing about the RE < C. There are two steps in making energy from fossil fuel, extraction and production. The fuel cost goes up and down, even if RE can get out ahead for a while, C can suddenly plummet. The volatility of the entrenched power production methods makes it really difficult for investors who can suddenly find themselves wiped out. It takes a certain kind of risk-loving investor, a certain kind of disruptive capitalist to make that kind of investment. And I’m not sure they existed until the last 5 or 10 years, post-tech boom.
Anyway, I’m going to be looking for this type of information over the next week or so, mining my burgeoning green tech library. My completely uneducated guess is that 2005 might have been the year when RE costs started falling fast enough to jumpstart investment in that, as opposed to continuing to push down the price of C, as the logic of power pushed money towards the technologies most likely to generate cheaper energy.
