I’m working on a book. It’s a history of green technology in America, which you might think would be a very short book in a country that derives more than half its power on coal and with a firm commitment to the internal combustion engine. But you’d be wrong. Though we forget about it when the price of oil is low or the economy shaky but Americans love energy tech when we’re worried about supply.
The way I see it, now is the perfect time to start work on a book like this. Right now the price of oil is low and everyone is running scared from the same companies, ideas, and technologies they embraced mere months ago. If I start now, and finish some time in 2009, the book will be coming off the presses just in time for the next energy price spike, which I think the world has slated for early 2010, after an unexpectedly robust holiday season in 4Q09.
Expect a history populated by quirky inventors and forgotten projects, ill-timed investments and the star-crossed entrepreneurs who loved them. Politically, I hope it will grow the tent for clean energy projects; trying to harness the wind and sun, and the bowels of the earth, is practically an American past time, at least for those who were a little too dorky and analytical for baseball rotisserie leagues.
Reading standard histories of the US, my chosen topic is confined to footnotes, and often weak footnotes at that. In business histories, my history is on the side of the defeated and brushed aside by the fossil triumphalist. Environmental histories tend to ignore those who sought to create rather than preserve, and the complicity (how dastardly!) of Big Oil and the military-industrial complex in the creation of some green technologies seems to stick in their craws. David Elliott summarized the standard thinking about environmentalism in Energy, Society, and Environment: “Subsequently there was a growth in environmental concern among young people, many of whom formed part of a counter-culture which flowered briefly in the late 1960s and early 1970s. They were often from relatively affluent backgrounds, but they challenged the ideas of the conventional consumerist and materialist society in which they had grown up.”
Thus, environmentalism was seen as an objection to mainstream American society, not the means for its survival. And that’s where green tech is different. Green tech is about enabling people to continue their materialistic lives, for good or for ill.
As Peter Lunde, an engineer, put it in the introduction to his 1979 technical manual, Solar Thermal Engineering, “If we are clever enough, the sun will be the energy source to heat and cool our structures, provide us with hot water, and supply us with energy to continue industrialization.” [emphasis mine]
That’s a profoundly different mindset from the supposed hippie, anti-stuff environmentalism that has supposedly suffused alternative energy folks since Rachel Carson’s Silent Spring invented the destruction of the natural world genre.
My argument won’t be that classic conservationist environmentalism is a bad thing or shouldn’t be continued, but I will try to rewrite the history of the movement to include figures that have been less ideologically pure, but more technically innovative.
This space will serve as my scratch pad and my notebook. Keep your eyes peeled if you want to catch glimpses of futures we almost had.
Image: From the DOE archives. A drilling rig for a Texan geothermal experiment from the 1970s. Original caption: “THE RIG IS CAPABLE OF DRILLING TO DEPTHS OF 20,000 FEET AND IS BEING USED IN DOE GEOTHERMAL GEOPRESSURED EXTRACTION PRO-JECT IN BRAZORIA COUNTY, TEXAS, SOUTH OF HOUSTON. IN EARLY NOVEMBER, DRILLING CREWS HAD REACHED THE 14,500 FOOT LEVEL, MARKING THE BEGINNING OF THE GEOTHERMAL ZONE WHERE NATURAL HEAT, HEATED PRESSURIZED WATER AND NATURAL GAS ARE NORMALLY TRAPPED. BOTTOM HOLE TEMPERATURE AT THE 14,500 FOOT LEVEL WAS APPROXIMATELY 300 DEGREES FAHRENHEIT.”